- Google Tag Manager is a great tool to add and manage multiple pixels and tracking codes without the needing to edit the code of a site. (FREE)
- Google Analytics is a must-have. For SEO, you’ll be able to track things like how much traffic you’re getting from search engines, which pages are getting the most organic traffic, what’s the bounce rate, along with many other important metrics.(FREE)
- Search Console is a free tool provided by Google to webmasters. This is how you communicate directly with Google, and get data and feedback on how your site is performing. (FREE)
- Yoast SEO is a WordPress plugin that makes it incredibly easy for you to create SEO-friendly content. It takes care of things like canonical tags, noindex tags, and sitemaps for you.(FREE)
KEYWORD RESEARCH
Understanding the terms that people use when they search, and the intent behind
them is crucial to your SEO strategy. Be sure to consider searcher intent and
difficulty, pick 1 keyword per page, and you’ll generally want to start with
lower-volume keywords first.
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